Invest Smart: Exploring the Key Aspects of Investment App Development 

7 min read Oct 24, 2024

The growing popularity of digital applications has resulted in a boom in the investment app development market too. Why? What once used to be a very time-consuming and mentally exhausting task has now become simpler than ever through investment apps! 

Here’s what the numbers say: the market for investment apps is expected to reach $140.08 billion over the next six years with a CAGR of 19%. In addition to that, the massive number of downloads on investment apps like Robinhood, Cash App, and more also accounts for the increase in demand for investment application development services. 

Whether you are a startup in the works or an already established enterprise, there is convincing potential in investment app development. People are on the lookout for secure and user-friendly mobile apps that make initiating and managing investments a breeze. How about we guide you with all the information you need to get started with your investment app development journey? 

Let’s get going! 

Online Investing Apps Explained 

Investment apps are mobile and web apps that enable users to make and manage their investments effortlessly. At a fundamental level, investment apps let users invest in different ways including stocks, bonds, securities, futures, and cryptocurrencies among others. These apps give users access to real-time market data, investment suggestions, and educational resources. Personal investing apps can be as basic as simple interfaces for buying stocks or as complex as advanced, feature-rich apps that sell complex tools to professional traders or offer trading tutorials in addition to trading recommendations. The choice is all yours, but we have made it simpler for you by explaining the different types of investment apps that give you money. 

Stock Trading Apps 

Stock trading apps are primarily designed to make trading of stocks easy and convenient for everyone. You can also book profits and curb losses using these apps. The target audience is people who have some knowledge about stocks and trading in general. One of the most well-known trading apps currently is Robinhood. 

Bank Investment Apps 

Bank investment apps allow users to keep track of their finances and invest in money saving opportunities. These are usually owned by well-established financial institutions. Some of the features banking apps typically offer include money exchange, loan money from the banks, increase savings, and other banking activities. 

Standalone Investment Apps

These apps dedicatedly focus on creating a variety of investment opportunities for their target audience. Different types of standalone investment apps include human advisor apps that connect potential investors with experienced financial advisors, hybrid advising apps that combine AI capabilities with finance, cryptocurrency apps, and robo advisory apps that utilize the latest technologies to help users make smart investment decisions. 

Education-Centered Investment Apps 

Financial education-centered investment apps are designed with the intention of helping new investors become aware of the various aspects involved in smart investment practices. The apps make these individuals self-sufficient when it comes to making smart and informed investment decisions. 

All-inclusive Investment Super App 

Super apps combine the best features of almost all kinds of investment apps to act as a one-stop solution for all your financial needs. These include but are not limited to money management, stock trading, mutual fund investment, portfolio management, retirement planning, budgeting, and more. 

Why Invest in Investment App Development 

If you have made it this far, you’d agree with one thing: investment apps are of great use to their users! But are they beneficial for their owners too? Let’s find out. 

There are numerous benefits for investment app owners. These include: 

Expansion in Global Reach 

An app breaks geographic barriers and gives your business access to a global audience. By widening your market reach, you unlock new revenue streams while boosting your customer base. 

Improved Customer Engagement 

Real-time updates, tailored investment advice, and personalized user experiences create deeper, more meaningful interactions with your clients. Each customer feels valued and that ultimately leads to higher engagement and loyalty. 

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Amplification of Brand Visibility 

Your app serves as a powerful branding tool, showcasing your logo, business name, and custom design. It reinforces your brand's presence in the market while also elevating brand recognition and trust. 

Empowered Customers 

Give users control over their investments to enhance their financial literacy and independence. With your app, they become confident, informed players in the investment world. 

Leverage Customer Data for Growth 

Collect and analyze valuable data on user behavior, preferences, and pain points. This allows you to optimize your marketing efforts and provide users with highly personalized investment recommendations. 

Streamline Operations 

A well-developed app automates essential tasks like onboarding, portfolio management, and report generation, reducing manual effort and improving operational efficiency across the board. 

Long-Term Cost Savings 

While investment app development may seem costly upfront, an application reduces the need for physical infrastructure, streamlines workflows, and cuts operating expenses, leading to significant financial benefits over time. 

Read More : Budgeting for Success: How Much Does It Really Cost to Develop an App?

Gain a Competitive Edge 

A feature-rich, user-friendly investment app positions your brand as innovative and forward-thinking, helping you stand out from competitors and capture market share in the fast-changing fintech environment. 

Must-have Features in An Investment App 

If you are looking to invest in investment app development for your business, make sure it caters to the basic needs and expectations of your target audience. 

Here is a list of all the features you might want to add to your application to make it the best investment tracking app. 

Feature  Description 
User Registration & Profile  Simple, secure sign-up options (email, social media, or phone) with detailed user profiles to track investments and activity. 
Secure Login & Authentication  Two-factor authentication (2FA) and biometric login options (fingerprint, face ID) to ensure robust security for users. 
Dashboard Overview  Provides a snapshot of the user’s portfolio, showing investment performance, asset allocation, and recent activities. 
Portfolio Management  Allows users to track and manage their investments, view profit/loss statements, and adjust their portfolio in real-time. 
Real-time Market Data  Live updates on stock prices, market news, and investment trends to help users make informed decisions. 
Investment Recommendations  Personalized investment advice and stock suggestions based on user preferences, risk tolerance, and financial goals. 
Automated Trading (Robo-Advisory)  Automates trades and portfolio adjustments based on set rules or algorithms tailored to user risk profiles. 
Custom Alerts & Notifications  Sends real-time alerts on price changes, portfolio performance, news updates, and investment opportunities. 
Fund Transfer & Integration  Easy integration with banks and payment gateways for depositing or withdrawing funds, with secure encryption. 
In-app Analytics & Reports  Visual tools like charts and graphs for performance tracking, historical data, and detailed reports for portfolio analysis. 
Investment Education  Built-in resources like tutorials, blogs, or videos to educate users on market trends, strategies, and financial literacy. 
Tax & Compliance Tools  Automatic tax calculations, exportable reports, and compliance tracking to simplify tax filing and adhere to regulations. 
Customer Support  In-app customer support via chat, FAQs, or call options to resolve user issues and queries promptly. 
Social & Community Features  Forums, leaderboards, or social sharing options for users to engage with each other, share insights, and track top investors. 
Multi-currency & Multi-language  Support for various currencies and languages to cater to a global audience. 
Risk Assessment Tools  Provides risk analysis features based on market conditions, helping users manage risk and diversify their portfolio. 
Transaction History  Detailed transaction logs showing trades, deposits, withdrawals, and performance over time for user reference. 
News & Insights Integration  Curated market news, economic updates, and expert insights to keep users informed of relevant market movements. 
Watchlists & Favorites  Allows users to create and manage a watchlist of stocks or funds they are interested in for future investments. 
Goal Tracking & Planning  Helps users set and track financial goals, offering personalized strategies to achieve long-term objectives. 

Cost of Investment App Development 

Investment app development can be a significant financial commitment, but it is totally worth the while. Mobile application development for investment related tasks is heavily influenced by factors, such as project complexity, required tech stack, design sophistication, team size, deadlines, third-party integrations, and more. With all these variables in play, the precise cost is calculated on a case-by-case basis. 

Generally, a medium-sized investment app can range from $30,000 to $60,000, with an average cost of around $45,000. 

How to Monetize an Investment App 

In addition to the general benefits, investment app development can also make you money through different monetization techniques. Let’s understand some of the most common app monetization methods: 

Subscription Models – There are some beautifully built apps that charge an initial fee after a user has signed up. The registration is usually free, however, the users need to pay a subscription fee for full access to the app features. 

In-app Purchases – Once a user has become familiar with the application interface, they often look for enhanced features to get a better hold on their investments. Many apps provide these additional or exclusive features for a nominal price. 

Advertisements – You can allow partner companies to run ads on your apps to attract potential customers for their businesses. People who do not want to pay a subscription fee can choose to see advertisements instead. 

Our Tech Stack for Quick & Reliable Investment App Development 

Selecting the right technology stack and app architecture is an essential component of efficient investment app development as it directly impacts app performance as well as development budget. Our comprehensive tech stack for the development of best investment software includes. 

Frameworks & Libraries – React Native, Flutter, Swift, Kotlin, Java 

UI/UX Design – Figma, Sketch, Adobe XD, InVision 

Programming Languages – Node.js, Python, Django, Ruby on Rails 

Databases – PostgreSQL, MySQL, MongoDB, Redis 

API Development – GraphQL, RESTful API 

Encryption – TLS/SSL, AES-256 

Authentication – OAuth 2.0, JWT, Two-Factor Authentication 

Payment Gateways & Integration – Stripe, PayPal, Plaid, Open Banking APIs 

User Analytics – Google Analytics, Mixpanel, Firebase Analytics 

Business Intelligence – Power BI, Tableau 

Hosting & Scalability – AWS, Microsoft Azure, Google Cloud 

Containerization & Orchestration – Docker, Kubernetes 

CI/CD Tools – Jenkins, CircleCI, Docker 

Machine Learning & AI – TensorFlow, PyTorch, Scikit-learn 

Security Testing – OWASP ZAP 

Blockchain (Optional) – Hyperledger, Ethereum 

Talk to one of our investment app development experts to get a customized solution for your particular mobile app development needs. 

Experience the Seasia Infotech Difference by Partnering with us for Investment App Development for Your Financial Business 

At Seasia Infotech, we specialize in creating world-class investment apps tailored to your specific business needs. From secure user authentication to real-time data analytics, our seasoned developers ensure that your app is robust, scalable, and user-friendly, helping you stay ahead in the fast-paced fintech world. 

With a deep understanding of the investment app landscape and access to the latest technologies, we streamline the entire development process—delivering a high-performing, reliable app that not only empowers your users but also strengthens your brand’s market presence. 

Anil Rana

Anil is a dynamic professional who primarily focuses on digital asset management and business analysis. With over 14 years of experience, Anil works closely with requirement gathering, analysis, estimation, design, development, testing, and production support while supporting business solution software and analyzing business operations for top global enterprises. He possesses multiple certifications that include Certified Scrum Master and Certified Product Owner.